How Hotels Can Prepare for AI-Driven Travel Discovery
in February 18, 2026
If you’re still picturing trip planning as “someone lands on our site, scrolls a bit, then checks us on an OTA,” you’re thinking in an older internet flow. That journey still happens, but it’s no longer where most decisions begin. Phocuswright’s consumer research makes this shift easy to see. Their chart shows traditional general search[…]